Online Marketing
Online marketing also known as Internet advertising or online advertising is a kind of marketing and advertising which makes use of the Internet to provide promotional marketing messages to clients. It includes search engine marketing (SEM), email marketing, social media marketing, various kinds of display advertising (like web banner advertising), and mobile advertising. Just like other advertising media, online advertising often involves both the publisher, who incorporates advertisements into its website content, and advertiser, who provides the ads to be shown on the publisher's content. Other possible participants are advertising agencies that assist generate and place the advert copy, an advert server which technically delivers the advert and monitors statistics, and marketing affiliates who do unbiased advertising work for advertiser.
Online marketing can contain small features of SEO but instead of lifting a site higher in search engine results it's aimed toward getting a lot of people to see the website both within the search results and outside. There are a lot of ways in which this could be done:
Pay Per Click Campaign
Press Release Submission
Social Media
Article Submission
Display advertising
Email Campaign
A well set up Pay Per Click marketing campaign could bring a dramatic increase in web traffic and a high RIO (return on investment). Your ads will be shown in different positions based on the amount you pay per ads. Of course you're purchasing clicks with this system however it could be a very helpful way to get decent qualified traffic and is utilized by a few of the major online retailers.
Press release is also effective for building awareness and traffic. The press release needs to be attention grabbing and newsworthy but when it's submitted to certain strong PR sources you could find yourself going into news areas like Google news which does boost website traffic and awareness.
Social media is an absolute must for any present day website. Using platforms like Facebook and Twitter could really improve your online business awareness. It as well allows you to communicate with your customers to know what they need from you. Social media is in existence to stay and by using it, being totally free to use, you can't overlook it.
Article writing and submission can definitely pull in some good targeted traffic. Simply writing on a topic within your niche can result in greater awareness of your business as a subject. Keep in mind that you can't write article like a press release it can't contain links to your site and the publicizing of your business name or website.
Display adverts conveys its marketing message visually using logos, animations, text, videos, photographs, as well as other graphics. Display advertisers often target users with certain traits to improve the ads' effect. Online advertisers (generally through their advert servers) usually use cookies, which are specific identifiers of certain computers, to determine which adverts to serve to a specific consumer. Cookies could track if a user left a webpage without purchasing anything, so the advertiser could later re-target the user with adverts from the website the user visited.
When online marketing is coupled with a SEO campaign the results could be tremendous with a rise in traffic, higher search results and better business awareness.